How to Make Fast Fashion Sustainable by Doing Less

As much as some of us want to invest in sustainable/ethical products and services, not all can afford them. For items that you don’t want to get second-hand (e.g., underwear, shoes, etc.), buying from fast fashion is our only option.

What if I told you that you CAN be sustainable with items made in the mass-produced industry. Living consciously applies even when you step into a Forever 21 or Aldo store. It’s in the upkeep and consistency of intaking new items that create waste. For tips on how to make fast fashion sustainable, keep reading.

Germ Paranoia

Growing up, I believed that my clothes were contaminated as soon as they fell on the floor. Now, I wear certain clothes a multitude of times before it goes into the hamper.

Why? Because we are not that dirty! Unless the garment actually stinks or is visibly dirty, there’s no need to wash it!

By doing so, you will notice a lower energy bill and less laundry! Additionally, you end up preserving your clothes for a longer run.

Be a Healer

I admit mending garments is my least favorite thing to do. It is tempting to toss or donate a piece of clothing every time it gets damaged because I do not want to be bothered trying to fix it. However, I am working on it by forcing myself to mend the article – especially if I love it.

There’s also the option of sending the garment to a professional seamstress or to someone who knows how to work a sewing machine. Either up your skills or work those connections!

Whipping the Magic Wand

When I went to Iceland, I bought a sustainable two-piece swimsuit in white. I wanted it to look fabulous at the Blue Lagoon with my super-fresh, fire-truck red hair. I didn’t know that stepping into the lagoon’s steamy, jacuzzi-like water would make my hair bleed profusely, staining my brand-new white suit! When I arrived home, I tried to get the pink stains out but to no avail and left it sitting in the basement the rest of winter.

Come summer, I decided to tie-dye it in hopes of revamping the suit, and it came out rad! Now I have a two-piece that is unlike any other! Plus, I saved it from the landfill by extending its life. The point is that whether you have to sew, dye, or cut something you own (no matter the brand), refreshing a look rather than buying a new article of clothing altogether is sustainable enough.  

Create an Evergreen Style

Trends is a dirty word as it represents a state of “temporary use” in consumption. To be honest, I never really understood them.

For example, let’s think about fall trends. Who is in charge of saying that cardigans and jean jackets are “cool” and in-demand that season? Since when are these two items not needed when temperatures drop?

The part that makes trends such a bother to the preservation of the environment is that people will discard “out dated” items and then replace them with the same item but with a triendier version of the garment.

Think about the constant production to meet that demand. Imagine the hostile and volatile working conditions and chemicals seeping into the ground all because we wanted a NEW fashion piece to display on our bodies. The practice is such a waste when you sit down and really think about it.

Create a style that is constant regardless of what the dude in the top of a high-rise says it should be. Be you. Be unique. Doing so is not only better for your mental health, but mama planet will thank you for it – plus you will look cool too!

Hopefully, these tips have come in handy for my wallet and inputting conscious living into practice. Much like the Mari Kondo concepts, how we care for our clothing has a lot to say about ourselves.